Gavan Fitzsimmons

Gavan Fitzsimmons

Gavan-FitzsimonsGavan J. Fitzsimons, PhD, MBA
gavan@duke.edu | 919-660-7793
Content Area: Marketing

Dr. Fitzimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals and has also been featured in many popular press and is the co-director of the Duke-Ipsos Center for Shopper


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