Dan Ariely, PhD
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Content Area: Behavioral Economics
Dr. Ariely is a New York Times bestselling author and Professor of Psychology and Behavioral Economics at the Fuqua School of Business. He is one of the foremost leaders in psychology and behavioral economics research and has further expanded his research agenda into the health domain, particularly with respect to the topic of eating behavior. His research in this area focuses on the influence of small environmental factors that may have a greater effect on eating behavior than individual traits or motivations. Ariely is also the director of a behavioral lab, the Center for Advanced Hindsight (CAH), housed within the Social Science Research Institute at Duke University. CAH conducts experiments and field studies to expand findings about behaviors related to money, health, and work.