win-win

May 19, 2016

Researcher Profile: Dr. Collin Payne

Dr. Payne is an Associate Professor in the Marketing Department at New Mexico State University and the Co-Director/Co-Founder of the Consumer Behavior Lab. Part of the reason the Consumer Behavior Lab was established (2013) was to complement field research that was already being done in grocery stores. His work in Behavioral Economics began after a 3-year post-doctoral position in the […]

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June 12, 2015

BECR’s “Triple Win” Strategy For Nudging Consumers Towards Healthier Purchases

By: Janelle Becker

A new report released by Cardello and Wolfson at the Hudson Institute revealed evidence that BECR’s “triple win” strategy is within reach. The report showed that a majority of sales and sales growth for major supermarkets is being driven by lower-calorie products. Between 2009 and 2013, lower-calorie products accounted for nearly 60% of both total sales and sales […]

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