triple win

June 12, 2015

BECR’s “Triple Win” Strategy For Nudging Consumers Towards Healthier Purchases

By: Janelle Becker

A new report released by Cardello and Wolfson at the Hudson Institute revealed evidence that BECR’s “triple win” strategy is within reach. The report showed that a majority of sales and sales growth for major supermarkets is being driven by lower-calorie products. Between 2009 and 2013, lower-calorie products accounted for nearly 60% of both total sales and sales […]

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