nudge

August 1, 2016

When Nudges Fail: Designing Better Behavioral Interventions

Nudges are indirect suggestions used to encourage people to take a certain action, while still allowing them the freedom to deny the recommendation. Though they are a widely employed strategy to improve the welfare of target populations, nudges do not work in every circumstance. In fact, many nudges may even end up risking the welfare of their intended audience rather […]

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September 30, 2015

CVS Health’s Attempt to Harness Behavioral Science

By: Emily von Hoffman

Earlier this month, CVS Health unveiled the next phase in its brand transformation—in about 500 stores, the company will employ a floor design that places more focus on ‘healthy’ food items. A large part of the design will entail placing healthier items near the cash registers, an area that is often a junk food labyrinth to challenge […]

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June 12, 2015

BECR’s “Triple Win” Strategy For Nudging Consumers Towards Healthier Purchases

By: Janelle Becker

A new report released by Cardello and Wolfson at the Hudson Institute revealed evidence that BECR’s “triple win” strategy is within reach. The report showed that a majority of sales and sales growth for major supermarkets is being driven by lower-calorie products. Between 2009 and 2013, lower-calorie products accounted for nearly 60% of both total sales and sales […]

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May 15, 2015

“A Loving Green Push”: Can grocery stores ‘nudge’ us to buy more fruits and veggies?

By: Janelle Becker

We all know there are marketing tactics all around us, but what if supermarkets could nudge us to make healthier choices?

Several Danish organizations, including the Danish Agriculture and Food Council and iNudgeYou, a nonprofit devoted to improving health, wealth, sustainability, and happiness using behavioral economics, have tried just that. Their research project, “A Loving Green Push”, began in […]

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