healthy eating

March 7, 2016

The Real Price of Eating Healthy

The socioeconomic discrepancies when it comes to nutrition are blatant. Lower income families on average eat less fruits vegetables, and have less healthy food purchases overall.

Source: The Guardian

Traditionally, this linkage has been attributed to the higher cost of nutrient-dense foods. According to a study by the University of Washington, energy-dense items cost on average $1.76 per 1,000 calories, compared to […]

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May 15, 2015

“A Loving Green Push”: Can grocery stores ‘nudge’ us to buy more fruits and veggies?

By: Janelle Becker

We all know there are marketing tactics all around us, but what if supermarkets could nudge us to make healthier choices?

Several Danish organizations, including the Danish Agriculture and Food Council and iNudgeYou, a nonprofit devoted to improving health, wealth, sustainability, and happiness using behavioral economics, have tried just that. Their research project, “A Loving Green Push”, began in […]

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May 5, 2015

When Groceries Come in Vice-Virtue Bundles

By: Emily von Hoffman

“Don’t go to the store on an empty stomach” may be the most widely known bit of conventional wisdom on the perils of grocery shopping. Its implication: Unless customers go armed with purpose and discipline, the grocery store is a battleground where they’ll likely fold to the abundant cues nudging them towards unhealthy items.

New research led by […]

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