experimental design

August 1, 2016

When Nudges Fail: Designing Better Behavioral Interventions

Nudges are indirect suggestions used to encourage people to take a certain action, while still allowing them the freedom to deny the recommendation. Though they are a widely employed strategy to improve the welfare of target populations, nudges do not work in every circumstance. In fact, many nudges may even end up risking the welfare of their intended audience rather […]

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