behavioral economics

August 1, 2016

When Nudges Fail: Designing Better Behavioral Interventions

Nudges are indirect suggestions used to encourage people to take a certain action, while still allowing them the freedom to deny the recommendation. Though they are a widely employed strategy to improve the welfare of target populations, nudges do not work in every circumstance. In fact, many nudges may even end up risking the welfare of their intended audience rather […]

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May 19, 2016

Researcher Profile: Dr. Collin Payne

Dr. Payne is an Associate Professor in the Marketing Department at New Mexico State University and the Co-Director/Co-Founder of the Consumer Behavior Lab. Part of the reason the Consumer Behavior Lab was established (2013) was to complement field research that was already being done in grocery stores. His work in Behavioral Economics began after a 3-year post-doctoral position in the […]

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October 15, 2015

Researcher Profile: Dr. Harry Zhang

Harry Zhang is an Associate Professor of Community & Environmental Health at Old Dominion University. He is a recipient of BECR’s 2015 WIC Conceptual White Papers and our Healthy Food Behavior Grant. This is the first in our new series of researcher profiles for people interested in this field. If you would like to suggest a researcher for our series, please feel […]

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September 30, 2015

CVS Health’s Attempt to Harness Behavioral Science

By: Emily von Hoffman

Earlier this month, CVS Health unveiled the next phase in its brand transformation—in about 500 stores, the company will employ a floor design that places more focus on ‘healthy’ food items. A large part of the design will entail placing healthier items near the cash registers, an area that is often a junk food labyrinth to challenge […]

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May 15, 2015

“A Loving Green Push”: Can grocery stores ‘nudge’ us to buy more fruits and veggies?

By: Janelle Becker

We all know there are marketing tactics all around us, but what if supermarkets could nudge us to make healthier choices?

Several Danish organizations, including the Danish Agriculture and Food Council and iNudgeYou, a nonprofit devoted to improving health, wealth, sustainability, and happiness using behavioral economics, have tried just that. Their research project, “A Loving Green Push”, began in […]

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May 5, 2015

When Groceries Come in Vice-Virtue Bundles

By: Emily von Hoffman

“Don’t go to the store on an empty stomach” may be the most widely known bit of conventional wisdom on the perils of grocery shopping. Its implication: Unless customers go armed with purpose and discipline, the grocery store is a battleground where they’ll likely fold to the abundant cues nudging them towards unhealthy items.

New research led by […]

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