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June 26, 2015

Consider me Nudged: My Summer Internship at BECR

By: Madelyn Pineault

For years, I had my heart set on becoming a stream ecologist. As a little kid, I loved going to a local creek with my dad and catching all kinds of critters to bring home. I watched crawdads do battle, tadpoles grow legs, and salamanders lose their gills. Throughout high school, I watched shows on Animal Planet and Discovery […]

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June 17, 2015

The Trouble With Self-Reported Nutrition Data

By: Emily von Hoffman

A recent article in Mayo Clinic Proceedings takes on the issue of self-reported nutrition data, and the challenges it poses for public health researchers. While not a new problem, the topic continues to receive attention as the same flawed tools remain in use by a majority of researchers. The authors of the piece especially object to the use […]

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June 12, 2015

BECR’s “Triple Win” Strategy For Nudging Consumers Towards Healthier Purchases

By: Janelle Becker

A new report released by Cardello and Wolfson at the Hudson Institute revealed evidence that BECR’s “triple win” strategy is within reach. The report showed that a majority of sales and sales growth for major supermarkets is being driven by lower-calorie products. Between 2009 and 2013, lower-calorie products accounted for nearly 60% of both total sales and sales […]

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May 15, 2015

“A Loving Green Push”: Can grocery stores ‘nudge’ us to buy more fruits and veggies?

By: Janelle Becker

We all know there are marketing tactics all around us, but what if supermarkets could nudge us to make healthier choices?

Several Danish organizations, including the Danish Agriculture and Food Council and iNudgeYou, a nonprofit devoted to improving health, wealth, sustainability, and happiness using behavioral economics, have tried just that. Their research project, “A Loving Green Push”, began in […]

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May 5, 2015

When Groceries Come in Vice-Virtue Bundles

By: Emily von Hoffman

“Don’t go to the store on an empty stomach” may be the most widely known bit of conventional wisdom on the perils of grocery shopping. Its implication: Unless customers go armed with purpose and discipline, the grocery store is a battleground where they’ll likely fold to the abundant cues nudging them towards unhealthy items.

New research led by […]

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April 24, 2015

Will the Apple Watch help me lose weight?

All the Apple lovers out there are gearing up for the release of the Apple Watch, and talking about whether or not they will pay the hefty price tag to be among the first proud owners. FitBits and calorie tracking have been all the rage as the summer rolls in and people are prepping for their swimsuit bodies. All this […]

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March 27, 2015

The Duke Healthy Living Initiative

Obesity has become a true epidemic in the United States, with over 35.7% of adults considered obese. This condition can have drastic effects on the health of individuals, effects that are often understated and rarely addressed. Unhealthy habits begin much earlier in life, when the diets of children and adolescents are highly vulnerable. As a result, over 68.8% of adults […]

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March 18, 2015

New Advisory Board Member

The BECR Center is excited to announce that Andrew Claster, Deputy Chief Analytics Officer for President Barack Obama’s 2012 re-election campaign, has joined our Advisory Board. Mr. Claster helped create and lead the Obama Analytics team of more than 50 analysts, statistical modelers, and engineers.

The Obama Analytics team used predictive modeling, data analysis and technology to revolutionize political polling […]

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