Our Team

BECR Administration

ubel (220x296) (1)Director and Principal Investigator

Peter Ubel, MD
peter.ubel@duke.edu | 919-660-8003
Content Area: Behavioral Sciences and Health Policy

Dr. Ubel is a physician and behavioral scientist whose research uses the tools of decision psychology and behavioral economics to explore the mixture of rational and irrational forces that influence decisions related to health and health care. He is the Madge and Dennis T. McLawhorn University Professor of Business, Public Policy and Medicine at Duke University.  He has authored 4 books and over 250 academic publications. Since moving to Duke University, he has been working with graduate students at the Fuqua School of Business to design and test interventions to encourage people to order healthier foods when they eat at restaurants.

Hilary Campbell, PharmD, JDActing Assistant Director

Hilary Campbell, PharmD, JD
hilary.campbell@duke.edu | 919-660-8007
Content Area: Health Law, Regulation, and Policy

Dr. Campbell is a Margolis Research Fellow and the Acting Assistant Director for the BECR Center. Dr. Campbell manages the BECR subaward process and oversees other BECR research project tasks. Prior to joining the Margolis Center and the BECR Center, Dr. Campbell was the 2015-2016 Health Law Fellow in the Duke Office of Counsel. She received a B.S. in Nutrition Science: Metabolism & Physiology from the University of California at Berkeley, a PharmD in the Health Policy & Management Pathway from the University of California at San Francisco School of Pharmacy, and a JD from Duke Law School.

BECR Investigators

UNC Principal Investigator and Executive Committee Chair
Alice Ammerman, DrPH, MPH, RD

alice_ammerman@unc.edu | 919-966-6082
Content Area: NutritionDr. Ammeran began her career as a WIC nutritionist. She is Professor in the Department of Nutrition, Gillings School of Global Public Health at UNC-Chapel Hill, and directs the UNC Center for Health Promotion and Disease Prevention. Her research focuses on the design, implementation, and dissemination of innovative approaches to chronic disease risk reduction (through nutrition and physical activity) in low income and minority populations. Dr. Ammerman co-directs the Center for Training and Research Translation. Dr. Ammerman is a member of the standing NIH study section on dissemination and implementation research and is actively engaged with USDA staff and SNAP-Ed implementers in enhancing their approach to policy and environmental change for obesity prevention, as well as evaluation of program impact.
Dan Ariely, PhD
dandan@duke.edu | 919-660-7703
Content Area: Behavioral EconomicsDr. Ariely is a New York Times bestselling author and Professor of Psychology and Behavioral Economics at the Fuqua School of Business. He is one of the foremost leaders in psychology and behavioral economics research and has further expanded his research agenda into the health domain, particularly with respect to the topic of eating behavior. His research in this area focuses on the influence of small environmental factors that may have a greater effect on eating behavior than individual traits or motivations. Ariely is also the director of a behavioral lab, the Center for Advanced Hindsight (CAH), housed within the Social Science Research Institute at Duke University. CAH conducts experiments and field studies to expand findings about behaviors related to money, health, and work.
Brownell (366x402)Kelly Brownell, PhD
kelly.brownell@duke.edu | 919-613-7309
Content Area: Public Policy and PsychologyDr. Brownell is Dean of the Sanford School of Public Policy at Duke University, and is a professor of public policy. Prior to joining the faculty at Duke, Brownell was at Yale University where he was the James Rowland Angell Professor of Psychology, professor of epidemiology and public health, and director of the Rudd Center for Food Policy and Obesity. Brownell has published 15 books and more than 350 scientific articles and chapters. Brownell has advised the White House, members of congress, governors, world health and nutrition organizations, and media leaders on issues of nutrition, obesity and public policy.
Gavan-Fitzsimons-215x300Gavan J. Fitzsimons, PhD, MBA
gavan@duke.edu | 919-660-7793
Content Area: MarketingDr. Fitzimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals and has also been featured in many popular press and is the co-director of the Duke-Ipsos Center for Shopper Insights.
Molly De Marco, PhD, MPH
molly_demarco@unc.edu | 919-966-9563
Content Area: Health BehaviorDr. De Marco is a Research Scientist at the UNC Center for Health Promotion and Disease Prevention. She conducts research on determinants of health disparities and food insecurity and focuses on community-based research that engages low-income and historically marginalized populations. For the past four years, she has directed a program, funded through SNAP-Ed, to assist SNAP recipients to make healthy food choices, extend Summer Meals to more SNAP-eligible families in rural communities, and engage SNAP recipients in community gardens to build access to healthy food.
Shu Wen Ng, PhD
shuwen@unc.edu | 919-962-6188
Content Area: Health EconomicsDr. Ng is a faculty member in the UNC Department of Nutrition. She is a health economist studying the role of individual or household behaviors and choices on weight, chronic disease and health outcomes. She uses a variety of quantitative methods to study commercial store sales, household purchase, and nutrition facts panel data at the UPC/barcode level (scanner data), and has also worked extensively with dietary intake and nutrition databases.
story (268x250)Mary Story, PhD, RD
mary.story@duke.edu | 919-681-7716
Content Area: NutritionDr. Story is the Associate Director for Academic Programs in the Duke Global Health Institute. Mary is a leading scholar in the field of child and adolescent nutrition and child obesity prevention. She has published close to 400 articles in this field, is the founding director of the Robert Wood Johnson Foundation national program office of Healthy Eating Research, The aim is to fund research that provides advocates, decision-makers, and policy-makers with the evidence needed to guide and accelerate effective action to reverse the childhood obesity epidemic. In total HER has awarded almost $21 million dollars to investigators.